La responsabilidad social empresarial como estrategia de reproducción social: trazos para su problematización
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Date
2013
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Escuela de Trabajo Social. Facultad de Ciencia Política y Relaciones Internacionales. Universidad Nacional de Rosario
Abstract
Description
Nuestra presentación pretende
aportar elementos de reflexión
crítica respecto de las mediaciones
activas y operantes en la dinámica
de un tipo particular de respuesta
a la “cuestión social” estructurado
particularmente en función de
programas de Responsabilidad
Social Empresarial (en adelante
RSE). A tal fin, se presentan como
matriz de análisis ideas esenciales
provenientes de las obras de Marx y
de Lukács, intentando pensar cómo
categorías como trabajo, trabajo
abstracto, teleología, complejos
sociales aportan a la comprensión
del mencionado fenómeno a
través de su problematización en
cuanto estrategia que halla su
base de sustento en el proceso de
reestructuración del capital desde
los años 70, guardando relación
con un determinado escenario de
correlación de fuerzas que implica
para las empresas, la necesidad
de ganar legitimidad. Asimismo,
se presentan y problematizan las
funciones de la RSE, en tanto
comprendida como estrategia de
transmisión de ideología en el marco
de la reproducción espiritual de
las relaciones sociales que sustenta
la división social del trabajo en
la sociedad de clases. Se señalan
asimismo aspectos problemáticos
como disparadores de debate.
Our presentation advances providing critic reflection elements regarding active and operating mediations on particular “social question” response, particularly structured over Corporate Social Responsibility (CSR in advance). For that purpose, essential ideas coming from Marx’s and Lukács’ work are presented, as trying to think how categories like work, abstract work, teleology, social complexes, contribute to the referred phenomenon comprehension through its problematization as an strategy based on capital’s restructuring process from 1970 decade, as well as keeping related with forces correlations as it set for enterprises the need of gaining legitimacy. As well, CSR functions are presented as considered ideology transmitters in the context of spiritual social relations reproduction, sustaining social work division in classes’ society. On this basis, problematical aspects are exposed as they try to function as debate triggers.
Our presentation advances providing critic reflection elements regarding active and operating mediations on particular “social question” response, particularly structured over Corporate Social Responsibility (CSR in advance). For that purpose, essential ideas coming from Marx’s and Lukács’ work are presented, as trying to think how categories like work, abstract work, teleology, social complexes, contribute to the referred phenomenon comprehension through its problematization as an strategy based on capital’s restructuring process from 1970 decade, as well as keeping related with forces correlations as it set for enterprises the need of gaining legitimacy. As well, CSR functions are presented as considered ideology transmitters in the context of spiritual social relations reproduction, sustaining social work division in classes’ society. On this basis, problematical aspects are exposed as they try to function as debate triggers.
Keywords
Trabajo, Cuestión social, Responsabilidad Social Empresarial (RSE), Work, Social question, Corporate Social Responsibility (CSR)