Elogio de la ironía : el dispositivo “tapas” en la revista Barcelona
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Date
2010
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Publisher
La Trama de la Comunicación
Abstract
El artículo es un estudio de caso: el análisis del dispositivo tapas, en tanto espacio irreductible “l´entre-deux” -lo exterior y lo interior del medio-, en la revista Barcelona, referencia actual del humor gráfico en la Argentina. Teniendo en cuenta que el lugar del co-enunciador se construye por la recurrencia de operaciones estratégicas, se analizan las técnicas de fabricación y las modelizaciones que organizan la expectación entre los años 2004 y 2008. Su ejemplificación se recorta en el modo en que gestionó el contacto con sus lectores durante el conflicto “Gobierno-campo”.
This article is a case study: the analysis of the cover strategy –the cover being an irreducible “l´entre-deux” area, what is inside and outside- in Barcelona magazine, current leader of Argentine graphic humor. Having as a starting point the idea that the co-enunciator is built by the recurrence of strategic procedures, the article analyzes the techniques used for the elaboration of covers and the modelizations organizing expectation in publications between 2004 and 2008. The samples taken refer to the communication between the magazine and the readers during the “government-farmers” conflict.
This article is a case study: the analysis of the cover strategy –the cover being an irreducible “l´entre-deux” area, what is inside and outside- in Barcelona magazine, current leader of Argentine graphic humor. Having as a starting point the idea that the co-enunciator is built by the recurrence of strategic procedures, the article analyzes the techniques used for the elaboration of covers and the modelizations organizing expectation in publications between 2004 and 2008. The samples taken refer to the communication between the magazine and the readers during the “government-farmers” conflict.
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Keywords
dispositivo; comunicación; humor político, strategy, communication, political humor
Citation
COSSIA, Lautaro, “Elogio de la ironía. El dispositivo “tapas” en
la revista Barcelona” en La Trama de la Comunicación,
Volumen 14. UNR Editora, 2010