Discurso presidencial sobre el COVID-19. El caso de Alberto Fernández en Argentina
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Date
2020-07
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UNR Editora
Abstract
Description
Este artículo analiza el discurso monologal del presidente argentino Alberto Fernández
referido a la pandemia COVID-19, en las conferencias de prensa y anuncios oficiales
que pronunció entre el 15 de marzo y el 17 julio de 2020. Caracteriza lo que denomina
ethos pedagógico oral, imagen de sí que legitima su política sanitaria y su propio
liderazgo. A la vez, atenúa la polémica característica del discurso político, lo que tiende a
darle una imagen de moderado que lo diferencia de su vicepresidenta Cristina Fernández
de Kirchner y a buscar la unidad nacional. El trabajo considera también la semiosis de la
puesta en escena mediática, que tiene dos funciones centrales: co-construir el ethos pedagógico
oral y la unidad nacional.
This paper analyzes speeches during press conferences and official announcements delivered by Argentine President Alberto Fernández between March 15 and July 17, 2020 referring to the COVID-19 pandemic. It characterizes the president’s image of itself to legitimize his health policy and his leadership through what theoretical literature calls oral pedagogical ethos. This ethos attenuates the controversial characteristic of political discourse, showing him as a moderate politician –in opposition to the imagen of his vice president, Cristina Fernández de Kirchner–. Hence, his ethos’ aim is to lead the people towards national unity. The paper also considers the semiosis of a media whose two central functions are co-constructing the president’s oral pedagogical ethos and the national unity.
This paper analyzes speeches during press conferences and official announcements delivered by Argentine President Alberto Fernández between March 15 and July 17, 2020 referring to the COVID-19 pandemic. It characterizes the president’s image of itself to legitimize his health policy and his leadership through what theoretical literature calls oral pedagogical ethos. This ethos attenuates the controversial characteristic of political discourse, showing him as a moderate politician –in opposition to the imagen of his vice president, Cristina Fernández de Kirchner–. Hence, his ethos’ aim is to lead the people towards national unity. The paper also considers the semiosis of a media whose two central functions are co-constructing the president’s oral pedagogical ethos and the national unity.
Keywords
Discurso político, Alberto Fernández, Argentina, COVID-19, Political discourse, Ethos