Influencers de instagram y su incidencia en adolescentes entre 15 y 17 años
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Date
2021-08-27
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Facultad de Ciencia Política y Relaciones Internacionales
Abstract
La vida cotidiana se ve atravesada por las redes sociales, es por ello que nos moviliza indagar el modo
en que los influencers de instagram inciden en la subjetividad de adolescentes entre 15 a 17 años,
repensando los procesos de subjetivación en el marco de las condiciones contemporáneas de virtualidad,
partiendo del entramado vincular que se establece en los intercambios dentro de las redes sociales con
especial énfasis en instagram. Posicionándonos desde un diseño descriptivo, mediante una metodología
cualitativa. Paralelamente, al tratarse de un estudio social, tomamos como referente teórico metodológico
al interaccionismo simbólico. Para ello, acudimos a un muestreo por saturación mediante una entrevista
semiestructurada. Finalmente, los resultados arrojados muestran que los jóvenes de la franja etaria
mencionada, independientemente del género, se encuentran actualmente movilizados por el contenido de
sus publicaciones, pero, a pesar de haber contestado que los influencers no incidían en su vida diaria, la
mayoría manifestaba perseguir lo que ellos/as muestran en sus perfiles, sean modas, recetas, humor.
Esto, abre al investigador un horizonte de interrogantes que invitan a seguir ahondando en la temática.
Daily life is crossed by social networks, that is why we are mobilized to investigate the way in which instagram influencers affect the subjectivity of adolescents between 15 and 17 years, rethinking the processes of subjectivation within the framework of contemporary conditions of virtuality, starting from the link network that is established in exchanges within social networks with special emphasis on Instagram. Positioning ourselves from a descriptive design, through a qualitative methodology. At the same time, since it is a social study, we take symbolic interactionism as a theoretical methodological reference. To do this, we used a saturation sampling through a semi-structured interview. Finally, the results show that young people in the aforementioned age group, regardless of gender, are currently mobilized by the content of their publications, but, despite having replied that influencers did not affect their daily lives, most said they are chasing what they show in their profiles, be they fashions, recipes, humor. This opens up to the researcher a horizon of questions that invite him to continue delving into the subject.
Daily life is crossed by social networks, that is why we are mobilized to investigate the way in which instagram influencers affect the subjectivity of adolescents between 15 and 17 years, rethinking the processes of subjectivation within the framework of contemporary conditions of virtuality, starting from the link network that is established in exchanges within social networks with special emphasis on Instagram. Positioning ourselves from a descriptive design, through a qualitative methodology. At the same time, since it is a social study, we take symbolic interactionism as a theoretical methodological reference. To do this, we used a saturation sampling through a semi-structured interview. Finally, the results show that young people in the aforementioned age group, regardless of gender, are currently mobilized by the content of their publications, but, despite having replied that influencers did not affect their daily lives, most said they are chasing what they show in their profiles, be they fashions, recipes, humor. This opens up to the researcher a horizon of questions that invite him to continue delving into the subject.
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Keywords
Redes sociales, Instagram, Influencers, Adolescentes