Revistas, consumos, alimentación y saberes femeninos. La propuesta de Damas y Damitas, Argentina, 1939-1944
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Date
2016
Authors
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Publisher
Instituto de Investigaciones Dr. Jose Maria Luis Mora
Abstract
Description
El presente artículo aborda un aspecto puntual del abanico que se extiende en torno a la problemática de la transmisión de los saberes femeninos: la transmisión escrita del saber culinario y sus connotaciones teóricas, prácticas, performativas y económicas. Específicamente, nos concentraremos en la Argentina en el cruce de las décadas de los treinta y los cuarenta, recorte que coincide con la consolidación de la sociedad de consumo y con la irrupción en el mercado editorial de una revista femenina llamada Damas y Damitas, que tomaremos como referente empírico de nuestro análisis. En dicha publicación recuperamos el accionar de la ecónoma encargada de enseñar a cocinar pero también de prescribir un deber ser y un saber elegir (la marca) a sus congéneres.
This article addresses a key aspect of the many issues surrounding the transmission of female knowledge: the written transmission of culinary knowledge and its theoretical, practical, performative and economic aspects. It will focus on Argentina in the late 1930s and early 1940s, a period that saw the consolidation of the consumer society and the emergence on the publishing market of the women’s magazine Damas y damitas, which will serve as the empirical reference for this analysis. In this publication, we find the figure of the bursar responsible for teaching cooking skills, but also for prescribing a particular lifestyle for her peers and teaching them to choose (a particular brand).
This article addresses a key aspect of the many issues surrounding the transmission of female knowledge: the written transmission of culinary knowledge and its theoretical, practical, performative and economic aspects. It will focus on Argentina in the late 1930s and early 1940s, a period that saw the consolidation of the consumer society and the emergence on the publishing market of the women’s magazine Damas y damitas, which will serve as the empirical reference for this analysis. In this publication, we find the figure of the bursar responsible for teaching cooking skills, but also for prescribing a particular lifestyle for her peers and teaching them to choose (a particular brand).
Keywords
Mujeres, Sociedad de consumo, Transmisión, Cocina, Women, Consumer society, Transmission